Privacy Policy

1. Overview of Data Protection

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any data that can personally identify you. Detailed information on the subject of data protection can be found in our privacy policy below.

Data Collection on Our Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the imprint of this website.

How do we collect your data?
Your data is collected in two ways. Firstly, you provide us with your data, for example, when you fill out a contact form. Other data is collected automatically or with your consent when you visit our website. This mainly includes technical data (e.g., browser, operating system, or time of page access). These data are collected automatically as soon as you access the website.

What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze user behavior and optimize our offering and marketing.

What rights do you have regarding your data?
You have the right at any time, free of charge, to obtain information about the origin, recipient and purpose of your stored personal data. You also have the right to request rectification, deletion or restriction of processing of this data. You may also object to certain processing activities. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. For this and other questions regarding data protection, you can contact us at any time using the contact details provided in the imprint.

Analytics and Third-Party Tools

When visiting this website, your browsing behavior may be statistically evaluated. This is mainly done with cookies and analytics tools. The analysis is usually pseudonymous or anonymous. You can object to such analysis or prevent it by refusing certain cookies or tools. Details can be found in the following sections of this privacy policy.

2. General Information and Mandatory Details

Data Protection

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection legislation and this privacy policy.

When you use this website, various personal data is collected. This privacy policy explains which data we collect, how and for what purposes we use it.

We point out that data transmission over the internet (e.g. communication by email) may have security gaps. Complete protection of data from access by third parties is not possible.

Controller

The controller for data processing on this website is:

Company: Pricetags Solutions GmbH
Address: Schönbrunner Straße 131/2/1, 1050 Vienna, Austria
Email: office@pricetags.ai

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

Many data processing operations are only possible with your explicit consent. You may revoke consent at any time with effect for the future. An informal email to us is sufficient. The lawfulness of processing carried out before revocation remains unaffected.

Objection in special cases (Art. 21(1) GDPR)

If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right, at any time and on grounds relating to your particular situation, to object to the processing of your personal data, including profiling based on those provisions. We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing which override your interests, rights and freedoms, or processing serves the establishment, exercise or defense of legal claims.

Objection to direct marketing (Art. 21(2) GDPR)

If your personal data is processed for direct marketing, you have the right to object at any time to such processing, including profiling related to direct marketing. In case of objection, your personal data will no longer be processed for direct marketing purposes.

Right to Lodge a Complaint with the Competent Supervisory Authority

In case of an infringement of data protection law, you have the right to lodge a complaint with a competent supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of alleged infringement. This right is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive personal data which we process on the basis of your consent or for the performance of a contract in a structured, commonly used and machine-readable format, or to have it transmitted directly to another controller where technically feasible.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content (such as orders or inquiries), this site uses SSL/TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser. When SSL/TLS encryption is activated, data you transmit cannot be read by third parties.

Access, Rectification, Erasure, Restriction

Within the framework of applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin, recipients and the purpose of processing, and, where applicable, the right to rectification, erasure or restriction of processing. For this and other questions regarding personal data, you can contact us at any time using the contact details in the imprint.

Right to Restrict Processing

You have the right to request restriction of processing of your personal data in the following cases:

You contest the accuracy of your personal data. Processing may be restricted for the period enabling us to verify the accuracy.
Processing is unlawful and you oppose erasure and request restriction instead.
We no longer need your personal data for processing purposes, but you require it for the establishment, exercise or defense of legal claims.
You have objected to processing pursuant to Art. 21(1) GDPR and it is not yet clear whose interests prevail.

If processing is restricted, such data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defense of legal claims, protection of the rights of another natural or legal person, or for reasons of important public interest of the EU or a Member State.

3. Data Collection on Our Website

Cookies

Our website uses cookies. Cookies are small text files that are stored on your device by your browser. They help make our offering more user-friendly, effective and secure.

We use:

Session cookies: automatically deleted after your visit.
Persistent cookies: remain stored on your device until deleted manually or automatically.

You can configure your browser to:

be informed about cookie placement,
allow cookies only in individual cases,
exclude cookies for certain cases or in general,
automatically delete cookies when closing the browser.

Disabling cookies may limit website functionality.

Cookies required for electronic communication or provision of certain functions requested by you are stored on the basis of Art. 6(1)(f) GDPR (legitimate interest in technically error-free and optimized service). Other cookies (e.g. for analytics/marketing) are only used with your consent (Art. 6(1)(a) GDPR) and are explained separately in this policy.

Server Log Files

The provider of this website automatically collects and stores information in server log files transmitted automatically by your browser:

Browser type and version
Operating system used
Referrer URL
Host name of accessing device
Time of the server request
IP address

These data are not merged with other data sources and are processed on the basis of Art. 6(1)(f) GDPR (legitimate interest in technically error-free presentation and optimization of the website).

Contact via Email, Phone, or Fax

If you contact us, your inquiry and any personal data (e.g. name, contact details, content of request) will be stored and processed for handling your request.

Legal bases:

Art. 6(1)(b) GDPR (contract/per-contractual measures), if applicable;
Art. 6(1)(a) GDPR (consent);
Art. 6(1)(f) GDPR (legitimate interest in effective communication)

Your data will be retained until processing is complete, you request deletion, or legal retention obligations apply.

Registration on This Website

You may register to use additional features. We process the data you enter solely for the purpose of providing the respective service or feature.

Mandatory registration fields must be provided completely; otherwise, registration cannot be completed.

We use the email address provided to inform you of important changes (e.g. to the scope of services or technical changes).

Processing is based on your consent (Art. 6(1)(a) GDPR), which you can revoke at any time. Data is stored as long as you are registered and deleted thereafter, subject to statutory retention periods.

Registration with Facebook Connect

Instead of direct registration, you may register via Facebook Connect:

Provider: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you choose this option and click "Login with Facebook" / "Connect with Facebook", you will be redirected to Facebook, where you log in with your credentials. Your Facebook profile will then be linked to our website.

We may receive access to the following data stored with Facebook (depending on your settings):

name
profile and cover picture
email address
Facebook ID
friend lists
likes ("Likes")
Birthday
Gender
Country
Language

This data is used to set up and personalize your account.

Processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this at any time. For details, please refer to Facebook’ s terms and privacy policy.

Processing of Customer and Contract Data

We collect, process and use personal data to the extent necessary to establish, structure or amend the contractual relationship (master data) in accordance with Art. 6(1)(b) GDPR.

Usage data is processed only to the extent necessary to enable or bill the use of our services.

Customer data is deleted after completion of the order or termination of the business relationship, subject to statutory retention obligations.

4. Social Media

Facebook Plugins (Like & Share Button)

Our pages may use plugins from Facebook (Meta Platforms). Provider: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When visiting a page with a Facebook plugin, a direct connection to Facebook servers is established. Facebook is informed which page you visited and may associate this with your account if you are logged in.

Use of Facebook plugins is based on Art. 6(1)(f) GDPR (legitimate interest in broad visibility in social media).

For details, please see Facebook’s privacy policy.

Twitter Plugin

Features of Twitter may be integrated. Provider: Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland.

By using Twitter and the “Re-Tweet” function, websites visited are linked with your Twitter account and shared with others. Data is transmitted to Twitter.

Use is based on Art. 6(1)(f) GDPR (legitimate interest in broad visibility in social media).

Details: see Twitter’s privacy policy.

Instagram Plugin

Functions of Instagram may be integrated.
Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If logged into Instagram, your visit may be associated with your account.

Use is based on Art. 6(1)(f) GDPR (legitimate interest in appealing presentation and social media presence).

Details: see Instagram’s privacy policy.

5. Analysis Tools and Advertising

Google Analytics

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies to analyze website use. Information generated is usually transmitted to a Google server in the USA and stored there.
We use Google Analytics on the basis of:

Art. 6(1)(a) GDPR (consent), where required, and/or
Art. 6(1)(f) GDPR (legitimate interest in analysis and optimization).

IP Anonymization

We use IP anonymization. Within the EU/EEA, your IP address is shortened before transmission to the USA. Only in exceptional cases is the full IP address transmitted and then shortened.

Browser Plugin & Opt-Out

You can prevent cookies via browser settings and/or use the opt-out plugin provided by Google. You can also set an opt-out cookie to prevent future tracking.

Data Processing Agreement

We have concluded a Data Processing Agreement with Google.

Storage Period

User and event data linked to cookies, user IDs or advertising IDs are retained by Google according to selected retention periods and then anonymized or deleted.

Hotjar

Provider: Hotjar Ltd., Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar helps analyze usage behavior (e.g. clicks, scrolls, heatmaps). Cookies may be used. Use is based on Art. 6(1)(a) GDPR (consent, if obtained) and/or Art. 6(1)(f) GDPR (legitimate interest in user-friendly, optimized design).

You can opt out using Hotjar’s opt-out page.

We have concluded a Data Processing Agreement with Hotjar.

Google Analytics Remarketing / Google Ads / DoubleClick

We use remarketing and conversion tracking services by Google to show interest-based ads on other sites and to measure ad performance.
Depending on your settings:

Legal basis is your consent (Art. 6(1)(a) GDPR) and/or
Our legitimate interest (Art. 6(1)(f) GDPR) in targeted advertising.

You can disable personalized ads in your Google account or via browser settings.

Facebook Pixel

We use Facebook Pixel for conversion measurement and remarketing by Meta Platforms.
This allows tracking of user behavior after interacting with our ads and showing interest-based ads on Facebook and partner sites.
Data processing is based on:

your consent (Art. 6(1)(a) GDPR), where required, and/or
our legitimate interest in effective marketing (Art. 6(1)(f) GDPR).

You can manage ad preferences in your Facebook account or opt out via industry tools.

6. Newsletter

MailChimp

Provider: The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

If you subscribe to our newsletter, the data entered (e.g. email address) is stored and processed by MailChimp for sending and analyzing newsletters.

We analyze newsletter opens, clicks and technical information to optimize our communication.
Legal basis:

your consent (Art. 6(1)(a) GDPR).

You can withdraw consent at any time via the unsubscribe link or by contacting us.

Data will be deleted after you unsubscribe, unless statutory retention obligations apply.

We have concluded a Data Processing Agreement with MailChimp.

7. Plugins and Tools

YouTube (Enhanced Privacy Mode)

Provider: Google Ireland Limited.

We use embedded YouTube videos in enhanced privacy mode. According to YouTube, data is only transmitted when a video is played. However, connections to Google/DoubleClick may be established earlier.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in appealing presentation) and/or Art. 6(1)(a) GDPR (consent for certain regions/tools).

Vimeo

Provider: Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA.

When you visit a page with a Vimeo plugin, a connection is made to Vimeo servers and your IP address and visited page may be transmitted.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in appealing presentation).

Google Web Fonts

To display fonts uniformly, we use Google Web Fonts. When calling up a page, your browser loads the required fonts from Google servers.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in uniform, optimized display).

Google reCAPTCHA

We use Google reCAPTCHA to distinguish between human users and automated bots in forms.

Processing is based on Art. 6(1)(f) GDPR (legitimate interest in preventing abuse and spam).

8. Online Marketing and Affiliate Programs

Amazon Affiliate Program

We participate in the Amazon EU Affiliate Program. Amazon advertisements and links on our pages may generate commissions.

To track this, Amazon uses cookies to determine the origin of orders.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in operating our website and affiliate model).

For details, please refer to Amazon’s privacy policy.